Heijmans has more than 50 project websites developed by various suppliers every year. The result is an enormous increase in the amount of processes and solutions, long lead times, high costs and limited quality. All this while functionality, flow and content of the websites are generally comparable.
Thanks to the digital transformation of different processes, we now have one powerful framework for website development.
Heijmans asked ROX to develop a sustainable uniform process for setting up, maintaining and optimizing new project websites.
- Significantly reduced lead time: from 4 weeks to live in just 3 days.
- 80% cost savings on each website.
- Huge time saving for the Heijmans marketing department.
Flexible solution for all Heijmans projects
Easy-to-use for external web developers
Guarantees quality standards across all websites
Consistent conversion optimization
More insight through better measurability
Roll out new features across all live sites
Shorten time to market
Drag & drop editor
Compile new pages in just a few minutes with the simple drag & drop functionality.
Out-of-the-box, all required external services such as measuring tools and home data have been integrated, configured and are ready for action.
Lot card editor
Easily create an interactive lot map and link it to live data from the Heijmans property management system. External suppliers are no longer required.
Learnings from individual project websites are applied to the template, which improves the quality level of all project websites. New features can be easily rolled out on existing sites. This way, every website will continue to benefit from the latest developments now and in the future.
Due to uniformity between the different websites, different strategies can be tested in real-time. Everything fully GDPR compliant.