Photo: Ossip van Duivenbode

Heijmans has more than 50 project websites developed by various suppliers every year. The result is an enormous increase in the amount of processes and solutions, long lead times, high costs and limited quality. All this while functionality, flow and content of the websites are generally comparable.

Thanks to the digital transformation of different processes, we now have one powerful framework for website development.


Heijmans asked ROX to develop a sustainable uniform process for setting up, maintaining and optimizing new project websites.


  • Significantly reduced lead time: from 4 weeks to live in just 3 days.
  • 80% cost savings on each website.
  • Huge time saving for the Heijmans marketing department.

"Not just a nice result, but a good process and nice cooperation as well!"

— Bram Boterman, eCommerce manager Heijmans

What issues have we helped resolve?

Flexible solution for all Heijmans projects

Easy-to-use for external web developers

Guarantees quality standards across all websites

Consistent conversion optimization

More insight through better measurability

Roll out new features across all live sites

Shorten time to market

Reduce costs

ROX has transformed current solutions and processes into one powerful framework. It consists of a website template, online support platform and standardized work processes.

Website template

The website template is an extremely flexible and highly functional mobile-first Wordpress template tailor-made for Heijmans. Full of automated processes and easy to implement quickly for all types of project websites.

The website template was developed in Wordpress. This allows other web developers to easily set up websites with this template.

Fully customizable corporate identity

Style elements such as the color palette, fonts and logo are easily adjustable.

(click on the settings below for an impression)

Drag & drop editor

Compile new pages in just a few minutes with the simple drag & drop functionality.

External services

Out-of-the-box, all required external services such as measuring tools and home data have been integrated, configured and are ready for action.

Lot card editor

Easily create an interactive lot map and link it to live data from the Heijmans property management system. External suppliers are no longer required.

Form generator

Online forms for every step in the customer journey with marketing automation integration.

Standardized processes

Communication processes for Heijmans’ marketing department are fully standardized and digitized. Document templates and a project dashboard enable efficient communication and central insight into project statuses.

Learnings from individual project websites are applied to the template, which improves the quality level of all project websites. New features can be easily rolled out on existing sites. This way, every website will continue to benefit from the latest developments now and in the future.

Due to uniformity between the different websites, different strategies can be tested in real-time. Everything fully GDPR compliant.

Support platform

A well-arranged support platform with clear manuals, developer documentation and handy checklists ensures easy transferability and quality assurance. Support tickets can also be submitted easily if there are questions about the template.

More about this project?


Robbert ten Horn
+31 (0)10 340 0769

Get in touch with us